Keith Upkes Coaching, though small, is a powerhouse consisting of a husband-and-wife team of industry veterans. But it didn’t start there, and it wasn’t easy…
I started my business in 2003 as a fractional CFO consulting organization and converted to Business Coaching in 2005. I started small; it was just me, but over time, I added team members and had a thriving CFO consulting practice. As I converted to Business Coaching, those team members moved on, and I again found myself alone in my business. As I grew, I needed help with the backend of the business. I needed an Executive Assistant. I hired several people, but it never really worked out. Honestly, the people I hired were good people with experience and skills. In fact, I am still friends with them. It just never seemed to fit effortlessly.
Again, I was trying to grow a Business Coaching organization by myself, doing things that were not my core strength. I still needed an Executive Assistant who fit well, but I was too scared by the past, so I just trudged along.
In 2022, I attended a conference in another city. At that event, I met the woman who would eventually become my wife. She worked as an Executive Assistant to a Business Coach who was a friend of mine. It was love at first sight with Samantha Upkes, and as our relationship grew, we decided to move in together.
Since we both worked from home, it was natural that we would occasionally observe each other’s work. It became evident that she had skills that were my weaknesses, and I had skills that were her weaknesses. We both had similar aspirations to grow and expand.
One day, she came to me and announced, “You’re a mess; you need me!” At first, I was defensive, but it didn’t take longer than a single night’s sleep for me to realize she was right.
We joined forces in January 2023 and are building a thriving Business Coaching organization together. We started small in 2005 and now work with clients throughout North America. It is interesting that with her handling everything that isn’t client-facing, I can work with more clients and accept more speaking engagements with relatively the same work effort as before. It is a win-win.
We are an unstoppable husband-wife team of industry veterans with a different approach to Business Coaching. Our Fun, Engaging, and Collaborative process results in a high degree of growth and accountability for our clients. They actually achieve their goals, not just plan for them.
We would love to talk with you about your goals. Reach out anytime.
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