CFO Archives - Keith Upkes Coaching

Accountability Cash CFO Coaching Customers Execution People Strategy Team

February 4, 2026

Business Workshop in Tampa, FL

Last week in Tampa was one of those reminders of why we love this work.We spent time with an incredible group of entrepreneurs who are thoughtful, curious, and generous with…

Keith Upkes

Accountability Cash CFO Coaching Customers Execution People Strategy Team

January 23, 2026

A New Chapter is Taking Shape

Something new is taking shape...A shift.An evolution.A next chapter.Not ready to share everything just yet, but it’s coming.Stay tuned!

Keith Upkes

Cash CFO Coaching Execution Strategy

November 24, 2025

What is Cowboy Math?

Cowboy Math was born the moment I realized perfect financial accuracy was slowing my company down.As a CFO, accuracy was the job. Large financial wins and losses often hinged on…

Keith Upkes

Cash CFO Coaching

March 27, 2024

Cowboy Math

What is "Cowboy Math?" Recently, I was in a quarterly planning session with a client in Portland, and I pulled out my handy calculator. As I was using it, one of…

Keith Upkes

CFO Customers Strategy

March 31, 2014

Customer Service or Customer Retention?

The world has changed. The level of service our customers are requiring has changed dramatically. How do you know if you are actually delivering better service? We want great customer…

Keith Upkes